I Sat Down to Make an Ad for ApexDevs. The AI Tools Humbled Me. I opened my laptop this week to put together some ad content for ApexDevs. Nothing fancy — a short video, a couple of static creatives, maybe a voiceover. The usual stack. Then I started exploring what's actually out there now. There's a tool that turns a paragraph of text into a 30-second video with cinematography that would have cost a small studio two weeks of work. There's another that generates a voiceover so clean you cannot tell it's synthetic. There's an image tool that produced four polished concepts for me in the time it took to refill my coffee. The output wasn't "AI-looking" anymore. It was production-grade. It was the kind of thing I would have paid an agency for, eighteen months ago. And I sat there with my half-written brief and realized something uncomfortable: the part I was about to spend three days on — the execution — was no longer the hard part. Anyone with a credit ca...
I want to start this honestly. ApexDevs wasn't born out of a polished startup pitch or a hackathon idea I was trying to dress up as a company. It was born out of something quieter, and frankly, more uncomfortable — watching too many capable students around me get politely turned away from the thing they were told to chase their whole lives. A job. Even an internship. Even an interview, sometimes. This post is about why I decided to build it anyway. The students nobody is building for If you scroll through LinkedIn for ten minutes, you'll see the same thing on loop. The IIT kid who landed a 40 LPA offer. The girl who cracked Google in her third year. The boy who shipped an open-source project that ended up on Hacker News. We celebrate them, and we should — they worked for it. But there is a much, much larger group of students that nobody is building for. The average and below-average Indian student. Not the topper. Not the kid with five hackathon trophies. Just a regular...